igefa in cooperation with ADA Cosmetics International 

Kehl, 1st July 2009 – ADA Cosmetics International (ADA) are now in partnership with the supply specialist, igefa Handelsgesellschaft mbH & Co. KG (igefa). This measure will open up new possibilities for hoteliers and restaurateurs to optimise their supply systems: they can now order high quality care products from the ADA range from the specialist wholesale group – at the same time as their other non-food needs. Whether in cleaning, hygiene, care or packaging ranges, igefa will win over customers with its integrated one-stop supply solutions.

“Thanks to cooperation with ADA, our extensive range just got more interesting. Our customers get an attractive selection of top quality hotel cosmetics with the best order and delivery performance possible,” says Kai Kruse pleased. “In this way, hoteliers can simplify their purchasing processes even more,” the Chairman of the Board of igefa adds. ADA, too, the leading European hotel cosmetics manufacturer, sees the partnership as a positive development. “Especially customers with low order quantities, such as bed and breakfasts, inns and small hotels stand to gain from the new synergy,” reports Wilhelm B. Könning, Chairman of Managing Directors of the ADA Group. Könning points out that all larger customers, including 4 to 5 star hotels, will continue to be supplied by ADA. At the moment they have access to the whole cosmetics range of what is currently 5,000 care items. Their own sales are nonetheless not neglected. ADA is right at its customers’ sides, whether established clients or newcomers – “especially when it comes down to individual or personalised solutions!” Könning assures.

The partnership between igefa and ADA marks the start of a long-lasting strategic partnership. Both companies believe that they are setting off into the future with the right partner: “Together we can provide an offer that our customers cannot help but benefit from,” Kruse and Könning agree.

ADA Cosmetics International GmbH
The company, founded in 1979 and based in Kehl, Germany, is Europe’s leading manufacturer of hotel cosmetics. As a partner to the hospitality industry, the specialist company offers numerous ready-designed cosmetic brands (from fashionable applications to premium care), as well as exclusive concepts designed according to the customer’s requirements, which take on their own brand identity through the customer’s logo. The range currently consists of four collections: the Care Collection, the Spa Collection, the Green Collection and the Brand Collection. In total, the selection currently includes around 15 ADA brands and five designer labels with a total of over 5,000 individual products. This portfolio is extended by a wide range of accessories.

At present ADA serves with around 300 employees, its own international distribution network and more than 50 distribution and logistics partners – over 15,000 customers worldwide, including many well-known 3 to 5-star hotels. For more information, go to www.ada-cosmetics.com.

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